Job title : Senior Digital Writer
Job Number :
Division : Information Technology
Tthe role is responsible for written content for company digital materials including the new (2018) website, using the digital style guide. Provides digital content expertise to the Travel Writers when their assistance is needed. Monitors social media and provide guidelines for content. Uses the new email templates and partner with the Email Marketing Manager and General Management (GM) team on tactics to personalize communications. Partners with Business Analytics team to develop strategies to improve conversion of web and online leads.
• Creator of distinctive internal, Agent and consumer digital communications materials that reflect the company brand positioning, in keeping with the digital style guide.
• With the direction of the Analytics team, creates tactics to offer personalized experiences on Client.
• Provides guidelines/copy direction to other team members providing digital content (social media, guest and agent communications).
• Translates departmental strategy for each new Marketing Digital project into acceptable written content
• Monitors due dates to complete projects on time.
• Works with email marketing manager and other digital team members, providing content for digital efforts.
• Communicates with other departments as needed for content management.
• Other duties and special projects as assigned.
KNOWLEDGE / SKILLS REQUIREMENTS:
• Bachelor’s degree and five + years related experience of Digital Writing expertise
• Proven strategic Digital Marketing expertise
• Demonstrated experience in MS Office Suite
• Exceptional oral and written business communications skills to communicate the company Brand
• Attention to detail
• Ability to exhibit professionalism and excellence in dealing with challenging situations; handles pressure and stressful situations with grace and composure.
• Exhibits high standards of performance on the job and strong collaboration inter and intra-departmentally.
• Enthusiastic and Customer-oriented, committed to maintaining high standards of performance on the job; cooperates with others and helps foster a team environment